In her latest financial report, Sega acknowledged that the acquisition of Rovio, an angry bird developer, had not translated early cooperation into expected profits. According to Sega, this investment has a longer and more uncertain return cycle than originally planned.
For the time being, the reality is prompting Rovio to make strategic adjustments. Rovio will move away from rushing to the game or service business to focusing on the consolidation of its own operations, including streamlining operations, increasing efficiency and re-establishing a more stable base. According to the financial report, Despite its long-term downward trend, Anger Birds is one of the strongest real-time service games under Rovio, and appears to have rebounded to the bottom, and the game is working in partnership with Metrocreas to bring thematic activities and content to both series. Sega is currently working to stabilize and revitalize the PIP by continuously renewing, expanding the Chinese market and launching a series of new works related to Angry Birds by the end of the fiscal year. Beyond Angry Birds, Rovio has quietly recovered his activities over the past year by launching a number of new projects and restarts. Last month, ” Angry Birds: Sprinting ” suddenly began to take the lead in Mexico. In March this year, the classic ” Angry Bird Friends ” version was also launched as a web browser.
Last year, after frequent renamings and deformations, the trimester ” Madch World ” opened a soft start test at the end of the iOS in Finland and the United States. By the end of 2025, he had suddenly fallen from the American App Store. Until late March 2026, Rovio fine-tuned his art style, removed the suffix and renamed it ” Angry Birds Match.”
Although the financial report is not very good, it is clear that the angry bird IP itself remains very active and that the next step will be to expand across the media. With the release of the Big Anger Bird 3 film at the end of 2026, Rovio and Secca hoped to use the film to create a wider ecosystem of the Angry Birds series, to promote IP-mandated growth, to increase the participation of players in the game and to expand the surrounding consumer business. If properly implemented, it will compensate for the shortcomings of early integration attempts and release the true cross-platform value.
Overall, Sega’s strategy has shifted to more robust. Their focus is no longer on short-term benefits but on long-term development. As for the new version of the ” Angry Birds” game itself, which has just been identified, there are no specific details of its style or type of play. Given that Rovio has recently explored a variety of types, it is possible that it may move in several directions.