In recent years, AliExpress has shown strong growth in the Korean market, serving as an important platform for Chinese traders to advance into Korea. According to Korean media reports, in 2025, Korean actor Madonzi will continue to act as a fast-selling spokesperson for Korea Station, the third year of cooperation. Thanks to Madonzi’s hard-on image and wide visibility, Ali’s fast-selling will strengthen brand awareness and trust in Korea.
At the same time, data from the Korea Market Research Institute, Wiseapp Retail, show that in 2024, the total amount paid by Korean consumers on a Chinese cross-border powerer platform amounted to 4.2 trillion won (about 22,176 million won), a significant increase over the same period, three times the 2022. Among them, Al-Ari sells for 85 per cent of the market, well above other Chinese platforms such as Temu and Shein.
Quick sell provides a diversified product line covering clothing, electronics, household goods, etc., at very competitive prices. By working with local logistics companies, Ari Express reduced the distribution time to three to five days, as in the case of the local electric power company Coupang. In addition, the optimization of Korean-language guest services and localization has lowered the psychological threshold for consumer purchase.
The rapid growth of the South Korean cross-border electrician market is driven mainly by young consumers and female users aged 18-34, and purchases are dominated by clothing and electronics. By selling around the game (e.g. handles, headphones), Ali Speed also attracts Korean players and creates synergies with Korea ‘ s important position as a global mobile game market.
As the South Korean cross-border electricity market continues to grow, Ari Express is expected to further expand its market share by 85 per cent by 2025, while exploring deeper cooperation with the game industry to provide Chinese traders with greater access to the South Korean market.
